Ways contractors can attract new business in 2019

*This article was submitted by our partner Nicholas Buss from Arnold Insurance Agency, Inc.

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Are you are looking to grow your business in 2019? You are not alone but it can be challenging but there are effective steps to take if you want to see more customers larger profits this year.

Referrals, referrals, referrals!

Referrals tend to be 10x more effective in gaining new business than any other form of marketing. If you predominantly work outside the winter months are considered your “slow time”, don’t miss an opportunity to utilize the extra time in the office by having you and your staff call around to customers you did work and update their information. Then you see if they have anyone they could recommend that you can then reach out to see if they need of your services. If you did great work for them in the past, they will refer someone if they know someone. Also use this opportunity to try to sell them on any new products or services you offer that you may now have when you did the work for them initially.

Be available.

The worst thing that could happen is you left the office for the day and someone calls needing help and no one is there to take their call. They may leave a message but they may also just move on to the next contractor they see listed. Make sure you have your hours of operation properly updated everywhere they could be posted. (business listings on the web, website, social media, etc.) A good practice is to have calls from the office directed to your personal cell phone after hours in the event someone calls. The best ability is availability and you wouldn’t want to miss out on new business.

Join an association.

As a contractor, there are always numerous associations and groups you can join that provide valuable resources beyond just acquiring new business and referrals.

Networking – by being a part of construction trade associations, business owners are able to network with other like-minded professionals in their industries. Friendships are created that allow for the free exchange of ideas including best practices.

Education – construction trade associations are outstanding sources of industry-specific education. Long-term success in any industry is in part based on learning and staying up-to-date on all changes to the industry.

Training – hands-on training is crucial for the long-term growth of your company. Employees must be trained to meet the latest government requirements (e.g. OSHA, etc.). These trade associations help business owners remain in compliance with these requirements.

Technical Support – many construction trade associations provide a national standard for construction specifications. Many of these operate a technical department that helps support its members.

Work with a strong insurance agency.

There is unlimited value in working with an agency who takes the growth of your business personally. Here at Arnold Insurance we strive in finding the best price on insurance policies, working to get immediate and affordable bonds, and help drive down costs but creating a strong risk management program. If you would like to see what we can do for you just call 614-863-0455.